This tradition continued beyond Michael’s retirement, and Nike is currently on the Air Jordan 37.

In terms of the shoe itself, the original Air Jordan 1s were so popular and successful that Nike continued to make new signature Air Jordans each season. David apparently came up with the name because Nike shoes had air in the soles and because, of course, Michael Jordan played basketball in the air. The term “Air Jordan” was coined by Michael Jordan’s agent David Falk. It was the first time the brand did anything like this, and it paved the way for many of the player collaborations we now see. In 1984, Nike gave Michael Jordan his own signature line of shoes and clothes, which was pivotal in Michael agreeing to sign with Nike. Designed by Peter Moore, Michael Jordan wore Air Jordan 1s in 19, as well as modified versions in 1986 (after a broken foot Michael endured). The Nike Air Jordan 1 is one of the most iconic designs in the history of both streetwear and basketball and is a key part of the origin of the Air Jordan brand for Nike. This Friends and Family pair is finished with a unique, larger, and black-outlined Fragment Design logo at the heel, whereas the wider release features no outline and a smaller logo. The Nike Air Jordan 1 High Fragment marks the first collaboration between Fragment Design and Jordan Brand. Having worked with Nike since the early 2000s, most notably on the HTM Line, Fujiwara introduced Japanese aesthetic and design principles to Nike with Mark Parker and Tinker Hatfield, ultimately creating some of the most premium Nike sneakers of the era. Since its establishment, the brand has solidified itself as one of the premier brands within lifestyle, sneakers, and streetwear, collaborating with Bulgari, Nike, Louis Vuitton, and many more.

Founded in 2003, Fragment Design was created by multidisciplinary Japanese artist and the so-called “Godfather of Streetwear”, Hiroshi Fujiwara.

Jordan fragment 1